Legal
How RareStorage collects, uses, and protects your information.
Version 2026-09-30. Effective September 30, 2026.
This Privacy Policy describes how RareStorage, LLC collects, uses, shares, and protects personal information in connection with its Managed Service wine storage, logistics, and related services.
Please review this Privacy Policy together with the Storage and Logistics Terms and Conditions and, if you signed one, your Wine Storage & Logistics Agreement Form.
RareStorage, LLC (“Company,” “RareStorage,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of the individuals and entities who use our services (“Customer,” “you,” or “your”). RareStorage is a California limited liability company that provides climate-controlled storage, handling, and logistics services for fine and rare wine and other alcoholic beverage collections at our California facilities (the “Facilities”).
This Privacy Policy explains what personal information we collect, how we use and protect it, the limited circumstances in which we share it, and the rights you have over it under California law. It applies to information we collect through our website, through our proprietary inventory management and account portal (“Vault”), and in the course of providing storage and logistics services. This Privacy Policy is referenced in, and forms part of the disclosures contemplated by, the Storage and Logistics Terms and Conditions and any executed Wine Storage & Logistics Agreement Form (“WSLA Form”) that govern your account (together, the “Agreement”). Capitalized terms not defined here have the meanings given in the Terms and Conditions.
In short, this Policy describes:
This Privacy Policy applies to personal information RareStorage collects from or about Customers, prospective Customers, website visitors, and authorized account representatives in connection with our storage and logistics services. By creating an account, executing the WSLA Form, or otherwise using our website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use our website or services. This Policy does not apply to the practices of third parties that we do not own or control, including Common Carriers and the third-party websites described in Section 11.
We collect personal information in three principal ways: information you provide to us directly, information generated through your account and stored inventory, and information collected automatically when you use our website. We do not collect more information than we reasonably need to provide our services and operate our business.
When you register for an account, execute the WSLA Form, or request services, you may provide:
Because we provide managed storage services, your account record includes information about your Stored Items, such as bottle-level inventory, the quantity and description of items held, intake and condition records (including photographs of bottles and cases taken at intake), storage duration, valuations you provide or that we document, and your transaction and billing history. We treat your inventory records, storage quantities, and wine valuations as confidential commercial information, consistent with the Terms and Conditions. Your account record may also include inferences about your general location, such as city, region, and postal code drawn from your card billing address, which we use for regional reporting and planning.
When you visit our website or use Vault, we and our service providers automatically collect certain information, such as your IP address, your device and browser type, the pages you visit, the services you view or request, and, when you are signed in to Vault, your account identifier. This information can identify you or your device, and we treat it as personal information. We use it to operate, secure, and improve our website and Vault, including by reviewing aggregate usage. We also collect information through cookies and similar technologies, as described in Section 4. In addition, our Facilities operate security cameras and electronic access-control systems that generate access activity and security footage, as described in Section 7.
Where you direct inventory to be delivered to a RareStorage Facility from K&L Wine Merchants, we may receive information from K&L Wine Merchants necessary to receive, identify, and check in that inventory on your behalf, such as your name, order details, and the contents of the shipment. We also receive from K&L Wine Merchants catalog matches, estimated values, reviews, and tasting notes for the wines in your collection, and, if you ask Vault to add your K&L purchases, your purchases from the past two years, as described in Section 5(a). We use this information to provide the storage, logistics, and Vault services you have requested.
We use the personal information we collect to: (i) establish and administer your account and provide the storage, handling, and logistics services described in the Agreement; (ii) receive, inspect, inventory, store, retrieve, and ship your Stored Items; (iii) process payments, invoice Storage Charges and other fees, and collect amounts due; (iv) communicate with you about your account, inventory, deliveries, service requests, and account status, including notices delivered through Vault, by email, or by telephone; (v) verify the identity and authorization of individuals seeking access to your account or Stored Items; (vi) operate, secure, maintain, and improve our website, Vault, and Facilities; (vii) comply with our legal, tax, and regulatory obligations and enforce the Agreement; (viii) where you have opted in, send you optional service updates or newsletters, which you may decline at any time; and (ix) share information with K&L Wine Merchants as described in Section 5(a), including, unless you opt out, so K&L Wine Merchants can offer you products and services suited to your collection. We do not use your information for purposes that are incompatible with those described here without first providing you notice.
Our website uses cookies and similar technologies to support navigation, keep track of items in a request or order, remember information you have provided so you need not re-enter it, and help us understand which areas of the site are used most. Many improvements to the site are based on aggregate data such as total visitors and pages viewed.
Our website runs on Shopify, our e-commerce and website platform, which processes information about your visit, such as the pages you view, your device and browser, and your IP address, to operate and secure the site. Shopify may also combine information about your visit with information from other Shopify stores to improve its products, personalization, and ad targeting. We may also use advertising and analytics tools from providers such as Google and Meta to measure our website and to show RareStorage ads on other websites and apps. When we use them, these providers may collect information about your visit, such as the pages you view and identifiers stored in cookies or your browser, and use it to measure and deliver advertising. California law may treat these uses as a “sale” or “sharing” of personal information. You can opt out as described in Section 9(d); once you opt out, we do not use these tools to collect information about your visits.
Our website does not currently respond to “Do Not Track” signals sent by web browsers. Third parties that provide features on our website, such as our e-commerce platform and any advertising and analytics providers described above, may collect information about your online activities over time and across different websites when you use our website.
Most browsers are initially set to accept cookies. If you set your browser to refuse cookies, certain features — such as online registration and service-request forms — may not function. If you prefer not to enable cookies but would like to use our services, please contact us at Support@RareStorage.com and we will be glad to assist you. Depending on how they are used, certain cookies may constitute “sharing” of personal information under California law; you may exercise choices regarding such cookies as described in Section 9.
We share personal information only as described below, through Shopify’s use of information described in Section 4, and, when we use them, through the advertising and analytics tools described there.
RareStorage’s services depend on information exchanged with K&L Wine Merchants. We share information with K&L Wine Merchants in these cases:
K&L Wine Merchants is not a party to the Agreement. It handles the information it receives for offers under its own privacy policy.
We share information with trusted service providers who perform functions on our behalf. They include providers of payment processing (our PCI DSS-compliant payment processor); our e-commerce and website platform; account sign-in and identity; email delivery; customer relationship management and customer support; shipping software, and the Common Carriers and logistics partners who transport your Stored Items; cloud hosting, data storage, and application monitoring; technology operations, reporting, and analytics; website security and bot protection; software feature management; and electronic signatures; as well as professional advisors bound by duties of confidentiality. These providers may use your information only to perform services for us.
We may disclose information where required by applicable law, subpoena, court order, or other legal process, or where we reasonably believe disclosure is necessary to protect our rights, property, or safety or that of others, to enforce the Agreement, or to cooperate with law enforcement. RareStorage cooperates with law enforcement in identifying those who use our services for unlawful activity and reserves the right to report activity that we reasonably believe to be unlawful.
If RareStorage is involved in a merger, acquisition, financing, reorganization, or sale of all or part of its business or assets, personal information may be transferred as part of that transaction, subject to the protections of this Policy.
We share personal information for any other purpose with your prior consent.
You are required to maintain a valid payment method on file with RareStorage. Accepted methods are the major credit and debit cards accepted by our payment processor. Card transactions are handled by a third-party, PCI DSS-compliant payment processor that receives your card number and related information only to verify and process transactions. We use industry-standard encryption to protect ordering and payment information as it is transmitted to our processing systems, and we do not store full payment card numbers on our own systems. While no method of transmission or storage is completely secure, we maintain administrative, technical, and physical safeguards designed to protect your information.
Our Facilities operate security cameras and electronic access-control systems. Access activity and security footage are retained for our security and operational purposes. This information is maintained as part of our records and is not disclosed to you except as required by applicable law, consistent with the Terms and Conditions.
We retain personal information for as long as your account is active and as needed to provide services, and thereafter for the period necessary to comply with our legal, tax, accounting, and regulatory obligations, resolve disputes, enforce the Agreement, and exercise our lien and other rights. When information is no longer required, we dispose of it in a secure manner.
RareStorage is a business subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA/CPRA”). Subject to the conditions and exceptions in those laws, California residents have the following rights:
To request the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it. When you request specific pieces of personal information, we will provide them in a portable and, to the extent technically feasible, readily usable format. For more detail about the categories of personal information we collect and the purposes of collection, see Sections 2 and 3 of this Policy.
To request deletion of personal information we have collected from you, subject to legal exceptions, including information we must retain to perform the Agreement or comply with law.
To request correction of inaccurate personal information we maintain about you.
Shopify’s use of information described in Section 4, the advertising and analytics tools described there when we use them, and the sharing for offers described in Section 5(a) may be a “sale” or “sharing” of personal information under the CCPA/CPRA. You may opt out of any of these on our Your Privacy Choices page, by turning on the Global Privacy Control signal in your browser, which our website honors as an opt-out, or by emailing Support@RareStorage.com. Where available, you may also opt out of the sharing for offers in your Vault settings. Opting out does not affect your storage account or Vault.
To the extent we process sensitive personal information, to direct us to limit its use to purposes permitted by law.
We will not discriminate against you for exercising any of these rights.
You may submit a request by emailing Support@RareStorage.com or by contacting us using the details in Section 14. We will verify your request by confirming information associated with your account before responding, and we will respond within the timeframes required by law.
You may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof of authorization and may require you to verify your identity directly with us.
California Civil Code Section 1798.83 permits California residents to request certain information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, contact us as described in Section 14.
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, or disclosure. Access to Customer information is limited to personnel, service providers, and the parties described in Section 5 who need it for the purposes described there. No system can be guaranteed to be completely secure, and we cannot warrant the absolute security of your information.
Our website may contain links to third-party websites or advertisements. When you click such links, you will be subject to those third parties’ privacy practices. While we support the protection of privacy online, RareStorage is not responsible for the practices of third parties. We encourage you to review the privacy statement of any website you visit.
Our services involve alcoholic beverages and are intended solely for adults who are at least twenty-one (21) years of age. Our website and services are not directed to children, and we do not knowingly collect personal information from anyone under the age of twenty-one (21). If we learn that we have collected personal information from a minor, we will take appropriate steps to delete it.
We may update this Privacy Policy from time to time. When we do, we will revise the effective date shown above and post the updated Policy. Material changes affecting Customers may also be communicated through Vault or by email. Amendments to the Terms and Conditions are governed separately by Section 1 of the Terms and Conditions. Your continued use of our website or services after an update signifies your acceptance of the revised Policy.
If you have questions about this Privacy Policy, or if you would like to review, change, update, or correct information in your account or exercise your privacy rights, please contact us:
RareStorage, LLC
50 Victoria Ave., Suite 203 #150
Millbrae, CA 94030
Email: Support@RareStorage.com
For general account inquiries and service requests, you may also contact us through the Vault platform or the contact information published on our website.
— End of RareStorage, LLC Privacy Policy —
WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase the cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol.