Legal
How RareStorage collects, uses, and protects your information.
This Privacy Policy describes how RareStorage, LLC collects, uses, shares, and protects personal information in connection with its Managed Service wine storage, logistics, and related services — V1 Launch Edition.
Please review this Privacy Policy together with the General Terms and Conditions and your Wine Storage & Logistics Agreement Form.
RareStorage, LLC (“Company,” “RareStorage,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information of the individuals and entities who use our services (“Customer,” “you,” or “your”). RareStorage is a California limited liability company that provides climate-controlled storage, handling, and logistics services for fine and rare wine and other alcoholic beverage collections at our California facilities (the “Facilities”).
This Privacy Policy explains what personal information we collect, how we use and protect it, the limited circumstances in which we share it, and the rights you have over it under California law. It applies to information we collect through our website, through our proprietary inventory management and account portal (“Vault”), and in the course of providing storage and logistics services. This Privacy Policy is referenced in, and forms part of the disclosures contemplated by, the General Terms and Conditions and the Wine Storage & Logistics Agreement Form (“WSLA Form”) that govern your account (together, the “Agreement”). Capitalized terms not defined here have the meanings given in the Terms and Conditions.
In short, this Policy describes:
This Privacy Policy applies to personal information RareStorage collects from or about Customers, prospective Customers, website visitors, and authorized account representatives in connection with our storage and logistics services. By creating an account, executing the WSLA Form, or otherwise using our website or services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with it, please do not use our website or services. This Policy does not apply to the practices of third parties that we do not own or control, including Common Carriers and the third-party websites described in Section 11.
We collect personal information in three principal ways: information you provide to us directly, information generated through your account and stored inventory, and information collected automatically when you use our website. We do not collect more information than we reasonably need to provide our services and operate our business.
When you register for an account, execute the WSLA Form, or request services, you may provide:
Because we provide managed storage services, your account record includes information about your Stored Items, such as bottle-level inventory, the quantity and description of items held, intake and condition records, storage duration, valuations you provide or that we document, and your transaction and billing history. We treat your inventory records, storage quantities, and wine valuations as confidential commercial information, consistent with the Terms and Conditions.
When you visit our website, we automatically collect certain information that does not by itself identify you, such as the pages you visit, the services you view or request, your general device and browser type, and similar usage data. We aggregate this information to understand how our website is used and to improve it. We also collect information through cookies and similar technologies, as described in Section 4. In addition, our Facilities operate security cameras and electronic access-control systems that generate access activity and security footage, as described in Section 7.
Where you direct inventory to be delivered to a RareStorage Facility from K&L Wines, we may receive information from K&L Wines necessary to receive, identify, and check in that inventory on your behalf, such as your name, order details, and the contents of the shipment. We receive this information solely at your direction and use it only to provide the storage and logistics services you have requested.
We use the personal information we collect to: (i) establish and administer your account and provide the storage, handling, and logistics services described in the Agreement; (ii) receive, inspect, inventory, store, retrieve, and ship your Stored Items; (iii) process payments, invoice Storage Charges and other fees, and collect amounts due; (iv) communicate with you about your account, inventory, deliveries, service requests, and account status, including notices delivered through Vault, by email, or by telephone; (v) verify the identity and authorization of individuals seeking access to your account or Stored Items; (vi) operate, secure, maintain, and improve our website, Vault, and Facilities; (vii) comply with our legal, tax, and regulatory obligations and enforce the Agreement; and (viii) where you have opted in, send you optional service updates or newsletters, which you may decline at any time. We do not use your information for purposes that are incompatible with those described here without first providing you notice.
Our website uses cookies and similar technologies to support navigation, keep track of items in a request or order, remember information you have provided so you need not re-enter it, and help us understand which areas of the site are used most. Many improvements to the site are based on aggregate data such as total visitors and pages viewed.
Most browsers are initially set to accept cookies. If you set your browser to refuse cookies, certain features — such as online registration and service-request forms — may not function. If you prefer not to enable cookies but would like to use our services, please contact us at Support@RareStorage.com and we will be glad to assist you. Depending on how they are used, certain cookies may constitute “sharing” of personal information under California law; you may exercise choices regarding such cookies as described in Section 9.
RareStorage does not sell your personal information. We share personal information only as described below:
We share account details and collection inventory information with our parent company, Barrel Reserve Technologies, and its subsidiaries and affiliated entities, for purposes of platform operations, business intelligence, service improvement, and internal reporting. These entities are subject to confidentiality obligations no less protective than those set out in the Terms and Conditions. By using our services, you acknowledge and consent to this sharing, consistent with the Agreement.
Where your inventory is received from or returned to K&L Wines at your direction, we share only the information necessary to facilitate that intake or return. K&L Wines is not a party to the Agreement, and our sharing is limited to fulfilling the logistics you have requested.
We share information with trusted service providers who perform functions on our behalf, including our PCI DSS-compliant payment processor, our e-commerce and website platform provider, Common Carriers and logistics partners who transport your Stored Items, and professional advisors bound by duties of confidentiality. These providers may use your information only to perform services for us.
We may disclose information where required by applicable law, subpoena, court order, or other legal process, or where we reasonably believe disclosure is necessary to protect our rights, property, or safety or that of others, to enforce the Agreement, or to cooperate with law enforcement. RareStorage cooperates with law enforcement in identifying those who use our services for unlawful activity and reserves the right to report activity that we reasonably believe to be unlawful.
If RareStorage is involved in a merger, acquisition, financing, reorganization, or sale of all or part of its business or assets, personal information may be transferred as part of that transaction, subject to the protections of this Policy.
We share personal information for any other purpose with your prior consent.
You are required to maintain a valid payment method on file with RareStorage. Accepted methods are major credit cards (Visa, Mastercard, American Express, or Discover). Card transactions are handled by a third-party, PCI DSS-compliant payment processor that receives your card number and related information only to verify and process transactions. We use industry-standard encryption to protect ordering and payment information as it is transmitted to our processing systems, and we do not store full payment card numbers on our own systems. While no method of transmission or storage is completely secure, we maintain administrative, technical, and physical safeguards designed to protect your information.
Our Facilities operate security cameras and electronic access-control systems. Access activity and security footage are retained for our security and operational purposes. This information is maintained as part of our records and is not disclosed to you except as required by applicable law, consistent with the Terms and Conditions.
We retain personal information for as long as your account is active and as needed to provide services, and thereafter for the period necessary to comply with our legal, tax, accounting, and regulatory obligations, resolve disputes, enforce the Agreement, and exercise our lien and other rights. When information is no longer required, we dispose of it in a secure manner.
RareStorage is a business subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA/CPRA”). Subject to the conditions and exceptions in those laws, California residents have the following rights:
To request the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it.
To request deletion of personal information we have collected from you, subject to legal exceptions, including information we must retain to perform the Agreement or comply with law.
To request correction of inaccurate personal information we maintain about you.
RareStorage does not sell personal information. To the extent any use of cookies or similar technologies constitutes “sharing” under the CCPA/CPRA, you may opt out as described below.
To the extent we process sensitive personal information, to direct us to limit its use to purposes permitted by law.
We will not discriminate against you for exercising any of these rights.
You may submit a request by emailing Support@RareStorage.com or by contacting us using the details in Section 14. We will verify your request by confirming information associated with your account before responding, and we will respond within the timeframes required by law.
You may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof of authorization and may require you to verify your identity directly with us. For more detail about the categories of personal information we collect and the purposes of collection, see Sections 2 and 3 of this Policy.
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, alteration, or disclosure. Access to Customer information is limited to personnel and service providers who need it to perform their functions. No system can be guaranteed to be completely secure, and we cannot warrant the absolute security of your information.
Our website may contain links to third-party websites or advertisements. When you click such links, you will be subject to those third parties’ privacy practices. While we support the protection of privacy online, RareStorage is not responsible for the practices of third parties. We encourage you to review the privacy statement of any website you visit.
Our services involve alcoholic beverages and are intended solely for adults who are at least twenty-one (21) years of age. Our website and services are not directed to children, and we do not knowingly collect personal information from anyone under the age of majority. If we learn that we have collected personal information from a minor, we will take appropriate steps to delete it.
We may update this Privacy Policy from time to time. When we do, we will revise the effective date shown above and post the updated Policy. Material changes affecting Customers may also be communicated through Vault or by email. Amendments to the Terms and Conditions are governed separately by Section 1 of the Terms and Conditions. Your continued use of our website or services after an update signifies your acceptance of the revised Policy.
If you have questions about this Privacy Policy, or if you would like to review, change, update, or correct information in your account or exercise your privacy rights, please contact us:
RareStorage, LLC
50 Victoria Ave., Suite 203 #150
Millbrae, CA 94030
Email: Support@RareStorage.com
For general account inquiries and service requests, you may also contact us through the Vault platform or the contact information published on our website.
— End of RareStorage, LLC Privacy Policy —
March 2026 | California Locations
WARNING: Drinking distilled spirits, beer, coolers, wine and other alcoholic beverages may increase the cancer risk, and, during pregnancy, can cause birth defects. For more information go to www.P65Warnings.ca.gov/alcohol.